iPad appears to be giving some hopes to news paper outlets. All major news publications are scrambling to tweak their websites for iPad and are also working overtime to ink lucrative advertising deals and launch monthly subscription models.
The New York Times, whose iPad app was featured in Apple’s launch presentation for the device in January, has sold exclusive rights to ads on its iPad editions for the first 60 days to a credit card company.
The Wall Street Journal said it has signed up a slate of advertisers including FedEx and Coca-Cola to take advertising space at $100,000 a month.
With the price of exclusive ad deals reportedly ranging from US$75,000 to $300,000, publishers are able to defray the costs of developing downloadable versions, or apps, that package their content specially for the new device.
According to recent reprots, The Wall Street Journal is believed to have set a subscription fee of $17.99 per month.
A recent report by the market research agency comScore provided succour to publishers who hope that the iPad will generate a significant new revenue stream. It found that one third of likely buyers of the iPad were likely to read magazines and newspapers on it.
However, the iPad will also be connected to the internet, where similar content is available for free, suggesting that publishers will have to fill their apps with exclusive content to woo users.
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